Web and Technology Experience

I have an extensive marketing and technical writing background rooted in my 20 years of business consulting, particularly for entertainment marketing and advertising. As long as I’ve worked with web technologies, I have curated content to couple to those technologies. Beyond the web, I have written for all media: TV, radio, print, and digital, and I have strong experience straddling divergent content needs for divergent platforms.

Strong marketing copy needs to be coupled with strong understanding of user behavior in order to maximize audience engagement. I have managed the content strategy for new website launches, new product launches, and A/B testing for user response in multiple industries. Coupling content strategy with tandem skills in SEO, e-commerce, and analytics repeatedly leads to 10x ROI or more.

I bring expert graphic and multimedia design experience from two decades in music and entertainment. I have a working knowledge of most Adobe Creative Suite software and I am able to produce assets without art departments when necessary. 

I have extensive experience with most consumer grade CMSs, including: WordPress, SquareSpace, Wix, Joomla, and more. I am currently a content lead with a team of five and a training cohort of twelve for Adobe Experience Manager (AEM). 

I may not have the most well known client pool ever, but here are some facts about their SEO performance with me:

1. Never failed to rank my clients page one for target keywords in their industry for local SEO. 
2. Pegged multiple brands top page one for target keywords.
3. Repeated model for cross-pollination and interlinking across client network of websites or web assets.
4. Once pegged a not for profit top of page one for a four letter acronym. (three and four letter is a notoriously competitive space for SEO)

I keep a close community of other SEO experts (and some of them get their kicks reading ALL the Google best practices).

I have implemented and managed e-commerce solutions for multiple clients. From simple drop shipping solutions, to custom appointment scheduling, to novel payment gateways for new fan experiences, I have managed e-commerce for all types of goods and services; many stretching to multi-million dollars in total sales.

Analytics is by far my weakest area for web techologies expertise. 

That said, I have worked in many instances of Google analytics for creating basic click funnels, running simple A/B tests, and coupling trends analysis from websites with broader business analysis for forecasting and opportunity tuning.

I am familiar with the basics for setup and dashboard administration for Google Analytics.

I have had clients whose customer base brought with it a higher need for usability assurance. Many audiences I have served are using adaptive web technologies. 

As you see to your left, I will often at least include a toolbar for adaptive usability and I am aware of the broader WCAG principles when clients’ needs drift into more custom tailored solutions. I always work to help my clients websites remain 508 compliant to the best of the project’s ability and needs.